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Advances in Business and Management Forecasting

By: Kenneth D. Lawrence (Author) , Ronald K. Klimberg (Author) , Kenneth D. Lawrence (Author)

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Format: Hardback or Cased Book

ISBN-13: 9780857242013

Publisher: Emerald Publishing Limited

Publication Date: Aug 26th, 2010

Weight: 492 grams

Dimension: 23.70 x 16.90 x 2.80 cms

Category: Management decision making

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Presents advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and more.

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