Advances in Business and Management Forecasting
Book Details
Format
Hardback or Cased Book
Book Series
Advances in Business and Management Forecasting
ISBN-10
0857242016
ISBN-13
9780857242013
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 26th, 2010
Print length
256 Pages
Weight
492 grams
Dimensions
23.70 x 16.90 x 2.80 cms
Product Classification:
Management decision makingBudgeting & financial managementSales & marketing
Ksh 16,550.00
Manufactured on Demand
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Presents advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and more.
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