Advances in Business and Management Forecasting
Book Details
Format
Hardback or Cased Book
Book Series
Advances in Business and Management Forecasting
ISBN-10
0857249592
ISBN-13
9780857249593
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 16th, 2011
Print length
208 Pages
Weight
476 grams
Dimensions
23.40 x 15.60 x 2.30 cms
Product Classification:
Management decision makingBudgeting & financial managementSales & marketing
Ksh 16,400.00
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Intends to present advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title includes topics such as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and sales response models.
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