Advances in Business and Management Forecasting
Book Details
Format
Hardback or Cased Book
Book Series
Advances in Business and Management Forecasting
ISBN-10
1848555482
ISBN-13
9781848555488
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 8th, 2009
Print length
270 Pages
Weight
550 grams
Dimensions
22.90 x 15.20 x 2.50 cms
Product Classification:
Economic forecastingOperational research
Ksh 14,750.00
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Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and forecasting for strategic business decisions.
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