Advances in Corporate Branding
2017 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
1352000075
ISBN-13
9781352000078
Edition
2017 ed.
Publisher
Palgrave Macmillan
Imprint
Palgrave
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 25th, 2016
Print length
205 Pages
Ksh 23,400.00
Temporarily out of stock, due soon
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'.
Get Advances in Corporate Branding by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
