Advances in Digital Marketing and eCommerce : Third International Conference, 2022
2022 ed.
Book Details
Format
Hardback or Cased Book
Book Series
Springer Proceedings in Business and Economics
ISBN-10
3031057279
ISBN-13
9783031057274
Edition
2022 ed.
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 8th, 2022
Print length
308 Pages
Product Classification:
E-commerce: business aspectsSales & marketingBusiness applications
Ksh 27,000.00
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Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics.
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
Get Advances in Digital Marketing and eCommerce by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
