Advances in Digital Marketing and eCommerce : Fourth International Conference, 2023
2023 ed.
Book Details
Format
Paperback / Softback
Book Series
Springer Proceedings in Business and Economics
ISBN-10
3031318382
ISBN-13
9783031318382
Edition
2023 ed.
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 30th, 2024
Print length
306 Pages
Product Classification:
E-commerce: business aspectsBusiness mathematics & systemsSales & marketingBusiness applications
Ksh 36,000.00
Werezi Extended Catalogue
Delivery in 28 days
Delivery Location
Delivery fee: Select location
Delivery in 28 days
Secure
Quality
Fast
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.
Get Advances in Digital Marketing and eCommerce by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
