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Advances in National Brand and Private Label Marketing

By: Francisco J. Martinez-Lopez (Author) , Juan Carlos Gazquez-Abad (Author) , Marco Ieva (Author)

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Ksh 25,900.00

Format: Hardback or Cased Book

ISBN-13: 9783031065804

Publisher: Springer International Publishing AG

Publication Date: May 28th, 2022

Dimension: 23.50 x 15.50 x 49.40 cms

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This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022).

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