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Advancing Crisis Communication Effectiveness

By: Yan Jin (Author) , Bryan H. Reber (Author) , USA) Nowak Glen J. (University of Georgia (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780367353179

Publisher: Taylor & Francis Ltd

Publication Date: Dec 29th, 2020

Weight: 578 grams

Dimension: 27.00 x 54.20 x 2.40 cms

Category: Communication studies

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This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the frontlines of crisis communication and management.

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