Advancing Ethnography in Corporate Environments : Challenges and Emerging Opportunities
Book Details
Format
Paperback / Softback
ISBN-10
1611322200
ISBN-13
9781611322200
Publisher
Left Coast Press Inc
Imprint
Left Coast Press Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 1st, 2012
Print length
228 Pages
Weight
380 grams
Product Classification:
SociologySocial & cultural anthropology, ethnographyOrganizational theory & behaviour
Ksh 7,400.00
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In this innovative volume, twelve leading scholar-practitioners from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography.
In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.
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