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Advancing Reasoned Action Theory

By: Michael Hennessy (Author)

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Ksh 19,200.00

Format: Hardback or Cased Book

ISBN-13: 9781452242521

Publisher: SAGE Publications Inc

Publication Date: Feb 22nd, 2012

Category: Communication studies

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Dedicated to Martin Fishbein, the premier social psychologist in the area of attitude and attitude change, this volume focuses on his work as the codeveloper of reasoned action theory-an approach to behavioral prediction and change that has been used in thousands of research studies.

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