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Advancing Strategy through Behavioural Psychology
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Advancing Strategy through Behavioural Psychology : Create Competitive Advantage in Relentlessly Changing Markets

Book Details

Format Hardback or Cased Book
ISBN-10 1398604879
ISBN-13 9781398604872
Publisher Kogan Page Ltd
Imprint Kogan Page Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Apr 3rd, 2022
Print length 256 Pages
Weight 256 grams
Dimensions 61.50 x 16.30 x 2.20 cms
Product Classification: Business strategyBusiness innovation
Ksh 17,450.00
Werezi Extended Catalogue 0 in stock

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Understand how to realise a desired strategy in practice by applying the principles of behavioural psychology to strategic management.

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