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Advertising

By: Chris Fill (Author) , Graham Hughes (Author) , Scott De Francesco (Author)

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Ksh 14,350.00

Format: Paperback or Softback

ISBN-13: 9780273760894

Publisher: Pearson Education Limited

Publication Date: Sep 24th, 2012

Weight: 768 grams

Dimension: 26.50 x 19.60 x 1.90 cms

Category: Sales & marketing management

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The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

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