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Advertising : Concept and Copy

Third Edition

Book Details

Format Paperback / Softback
ISBN-10 0393733866
ISBN-13 9780393733860
Edition Third Edition
Publisher WW Norton & Co
Imprint WW Norton & Co
Country of Manufacture US
Country of Publication GB
Publication Date Sep 6th, 2013
Print length 320 Pages
Weight 1,188 grams
Dimensions 21.90 x 28.20 x 2.10 cms
Product Classification: Advertising
Ksh 10,350.00
Temporarily out of stock, due soon 0 in stock

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The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.

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