Advertising : Types, Trends & Controversies
Book Details
Format
Hardback or Cased Book
ISBN-10
161324679X
ISBN-13
9781613246795
Publisher
Nova Science Publishers Inc
Imprint
Nova Science Publishers Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 26th, 2012
Print length
156 Pages
Weight
350 grams
Dimensions
23.50 x 16.40 x 1.50 cms
Product Classification:
Advertising
Ksh 24,300.00
Not available
0 in stock
Delivery Location
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Secure
Quality
Fast
In today''s cluttered media environment, advertisers are constantly in search of new ways to improve the strength and effectiveness of their advertisements. They are continuously competing for the limited attention resources of consumers. In this book, the authors present current research in the study of the types and trends of new advertising techniques. Topics discussed include the lipdub as a trend in corporate communications; interactive digital television (IDTV) advertising; differential effects of visual and verbal elements in advertisements for new brands and extensions; the internet as an important advertising medium and children and advertising.
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