Advertising : Types of Methods, Perceptions & Impact on Consumer Behavior
Book Details
Format
Hardback or Cased Book
ISBN-10
1629486124
ISBN-13
9781629486123
Publisher
Nova Science Publishers Inc
Imprint
Nova Science Publishers Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 1st, 2014
Print length
143 Pages
Weight
388 grams
Dimensions
23.00 x 15.50 x 1.70 cms
Product Classification:
Advertising
Ksh 25,550.00
Not available
Delivery Location
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Secure
Quality
Fast
In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer behaviour. Topics discussed include the use of tourism distribution channels for advertising a religious "imagined community" in Arcadia, Greece; investing in culture and intercultural relations for advertising and sustainable development of the contemporary European city with the framework of international city branding; a social psychological perspective of marketing strategies appealing to the consumers'' uniqueness; social media advertising and its important role in representing and influencing consumer choices; cultural characteristics and how they moderate consumer response to positive and negative feeling advertisements; and consumers and brand loyalty.
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