Advertising Account Planning : Planning and Managing an IMC Campaign
Book Details
Format
Paperback / Softback
ISBN-10
0765640368
ISBN-13
9780765640369
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 15th, 2014
Print length
262 Pages
Weight
394 grams
Dimensions
15.40 x 22.80 x 1.90 cms
Product Classification:
Advertising
Ksh 12,600.00
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Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Get Advertising Account Planning by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
