Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Book Details
Format
Hardback or Cased Book
ISBN-10
1032168226
ISBN-13
9781032168227
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 20th, 2023
Print length
276 Pages
Weight
453 grams
Product Classification:
Economics, finance, business & managementEconomics, Finance, Business and ManagementEconomicsE-commerce: business aspectsSales & marketingSales and marketingAdvertisingMarket researchMedia, entertainment, information and communication industriesInformation technology industriesAdvertising industry
Ksh 34,200.00
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This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.
Get Advertising Account Planning by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
