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Advertising Account Planning : New Strategies in the Digital Landscape - Second Edition

By: (Author) Beth E. Barnes , (Author) Carol J. Pardun , (Author) Kelli S. Boling , (Author) Sheri J. Broyles

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Ksh 4,500.00

Format: Paperback / Softback

ISBN-10: 1538192861

ISBN-13: 9781538192863

Edition: Second Edition

Publisher: Bloomsbury Publishing Plc

Imprint: Rowman & Littlefield Publishers

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jan 22nd, 2025

Print length: 216 Pages

Product Classification: Sales & marketing

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An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.

Advertising Account Planning in the Digital Media Landscape is every student and future advertising professionals'' guide to contemporary research and implementation strategies for today''s most successful campaigns.From data analytics to building a creative brief, this book systematically covers the tools and skills needed to be a successful advertising account planner.

The second edition builds on core strategies with the newest digital opportunities, adding activities using AI tools, new student and instructor resources, and an entirely new chapter on consumer insights.


Get Advertising Account Planning by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Bloomsbury Publishing Plc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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