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Advertising and Anthropology

By: Timothy de Waal Malefyt (Author) , USA) Morais Inc. Robert J. (Weinman Schnee Morais (Author)

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Ksh 8,400.00

Format: Paperback or Softback

ISBN-13: 9780857852021

Publisher: Taylor & Francis Ltd

Publication Date: Sep 1st, 2012

Weight: 334 grams

Dimension: 23.40 x 15.80 x 1.10 cms

Category: Advertising & society

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Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings

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