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Advertising and Consumer Citizenship
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Advertising and Consumer Citizenship : Gender, Images and Rights

Book Details

Format Paperback / Softback
Book Series Transformations
ISBN-10 0415223245
ISBN-13 9780415223249
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 26th, 2000
Print length 192 Pages
Weight 314 grams
Dimensions 23.40 x 15.80 x 1.30 cms
Ksh 10,700.00
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Using a variety of print advertisements,this exciting and provocative study explores how the consumer is created in terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender.
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:
* Sex
* Class
* Race.
It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.

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