Advertising and Consumer Culture : A Special Issue of Mass Communication & Society
Book Details
Format
Paperback / Softback
ISBN-10
0805897364
ISBN-13
9780805897364
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 1st, 2000
Print length
112 Pages
Weight
178 grams
Dimensions
15.40 x 22.90 x 1.10 cms
Product Classification:
Cultural studies
Ksh 6,050.00
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This collection contains essays addressing the issue of advertising and consumer culture. Essays featured include "The rise of consumer culture in Chinese society"; "Memoirs of a commodity fetishist"; and "Consumer culture and television home shopping programming".
Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western," consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture--the advertising creatives themselves.
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