Advertising and Consumer Culture in China
by
Hongmei Li
Book Details
Format
Hardback or Cased Book
Book Series
China Today
ISBN-10
0745671160
ISBN-13
9780745671161
Publisher
John Wiley and Sons Ltd
Imprint
Polity Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 24th, 2016
Print length
280 Pages
Weight
522 grams
Dimensions
21.80 x 15.50 x 2.80 cms
Product Classification:
Advertising & societyConsumerism
Ksh 9,000.00
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This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization.
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