Advertising and Consumer Culture in China
by
Hongmei Li
Book Details
Format
Paperback / Softback
Book Series
China Today
ISBN-10
0745671179
ISBN-13
9780745671178
Publisher
John Wiley and Sons Ltd
Imprint
Polity Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 24th, 2016
Print length
280 Pages
Weight
434 grams
Dimensions
15.10 x 21.00 x 3.30 cms
Product Classification:
Advertising & societyConsumerism
Ksh 3,150.00
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This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization.
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