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Advertising and Cultural Politics in Global Times

By: Pamela Odih (Author)

Manufacture on Demand

Ksh 33,600.00

Format: Hardback or Cased Book

ISBN-13: 9780754677116

Publisher: Taylor & Francis Ltd

Publication Date: Jul 2nd, 2010

Dimension: 23.40 x 15.60 x 45.30 cms

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Traces transgressive convergences between cultural politics and global advertising media. This book examines advertising as a 'technology of signs' intricately bound up with both the expansion of global networked capitalism, and the forms of cultural political resistances that globalization has precipitated.

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