Advertising and Democracy in the Mass Age
Book Details
Format
Hardback or Cased Book
ISBN-10
0333488709
ISBN-13
9780333488706
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 10th, 1991
Print length
195 Pages
Product Classification:
Sociology & anthropologySociology and anthropologyCentrist democratic ideologies and movementsLiberalism & centre democratic ideologiesPolitical structures / systems: democracyPolitical structures: democracyMedia, entertainment, information and communication industriesAdvertising industry
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This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy.
This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.
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