Advertising and Differentiated Products
Book Details
Format
Hardback or Cased Book
Book Series
Advances in Applied Microeconomics
ISBN-10
0762308230
ISBN-13
9780762308231
Publisher
Emerald Publishing Limited
Imprint
JAI Press Inc.
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 4th, 2001
Print length
308 Pages
Weight
539 grams
Dimensions
23.40 x 15.60 x 1.90 cms
Product Classification:
Advertising
Ksh 18,550.00
Manufactured on Demand
0 in stock
Delivery Location
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Quality
Fast
Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more.
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