Advertising and Hong Kong Society
Book Details
Format
Hardback or Cased Book
ISBN-10
9629962640
ISBN-13
9789629962647
Publisher
The Chinese University Press
Imprint
The Chinese University Press
Country of Manufacture
HK
Country of Publication
GB
Publication Date
Dec 1st, 2005
Print length
250 Pages
Weight
369 grams
Dimensions
2.30 x 1.50 x 0.20 cms
Product Classification:
Media studiesAdvertisingAdvertising industry
Ksh 4,200.00
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Probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place.
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