Advertising and Identity in Europe : The I of the Beholder
Book Details
Format
Paperback / Softback
ISBN-10
1841508705
ISBN-13
9781841508702
Publisher
Intellect
Imprint
Intellect Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 3rd, 2013
Print length
200 Pages
Weight
245 grams
Product Classification:
Advertising
Ksh 4,300.00
Publisher Out of Stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
As European business ties develop, how are they reflected in the way companies promote themselves? As our sense of group identity is broken down by global communications technologies, how do adverts target mass audiences? This volume is the first structured assessment of advertising's impact, in terms of both culture and business across Europe.
As European business ties develop, how are they reflected in the way companies promote themselves? As our sense of group identity is broken down by global communications technologies, how do adverts target mass audiences? This volume is the first structured assessment of advertising''s impact, in terms of both culture and business across Europe.
Get Advertising and Identity in Europe by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Intellect and it has pages.
