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Advertising and Identity in Europe

By: Robin (University of Sheffield.) Warner (Author) , Patricia Odber de Baubeta (Author)

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Ksh 4,850.00

Format: Paperback or Softback

ISBN-13: 9781841508702

Publisher: Intellect Books

Publication Date: Jan 3rd, 2013

Category: Advertising & society

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As European business ties develop, how are they reflected in the way companies promote themselves? As our sense of group identity is broken down by global communications technologies, how do adverts target mass audiences? This volume is the first structured assessment of advertising's impact, in terms of both culture and business across Europe.

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