Advertising and Public Relations Research
Book Details
Format
Paperback / Softback
ISBN-10
0765636069
ISBN-13
9780765636065
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 28th, 2014
Print length
376 Pages
Weight
692 grams
Dimensions
19.50 x 23.60 x 2.50 cms
Product Classification:
Advertising
Ksh 13,700.00
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Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors'' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Get Advertising and Public Relations Research by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
