Advertising and Public Relations Research
Book Details
Format
Hardback or Cased Book
ISBN-10
1138127485
ISBN-13
9781138127487
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 16th, 2015
Print length
384 Pages
Weight
816 grams
Product Classification:
Advertising
Ksh 37,450.00
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Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors'' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Get Advertising and Public Relations Research by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
