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Advertising and Public Relations Research

By: Donald W. Jugenheimer (Author) , USA) Kelley Larry D. (University of Houston (Author) , Jerry Hudson (Author)

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Ksh 45,900.00

Format: Hardback or Cased Book

ISBN-13: 9781138127487

Publisher: Taylor & Francis Ltd

Publication Date: Sep 16th, 2015

Category: ECONOMICS

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Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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