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Advertising and the Mind of the Consumer

By: Max Sutherland (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780367717391

Publisher: Taylor & Francis Ltd

Publication Date: Mar 31st, 2021

Dimension: 23.40 x 15.60 x 86.00 cms

Category: ECONOMICS

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Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised 3rd international edition.

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