Advertising as a Creative Industry : Regime of Paradoxes
Book Details
Format
Hardback or Cased Book
ISBN-10
1032203013
ISBN-13
9781032203010
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 25th, 2023
Print length
92 Pages
Weight
220 grams
Dimensions
14.40 x 22.40 x 1.30 cms
Product Classification:
HumanitiesMedia studiesMedia studies: advertising and societyMedia studiesAdvertising & societyEconomics, finance, business & managementEconomics, Finance, Business and ManagementAdvertisingMedia, entertainment, information and communication industriesMedia, information & communication industriesAdvertising industryHistory
Ksh 12,250.00
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At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today''s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
Get Advertising as a Creative Industry by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
