Advertising as a Creative Industry : Regime of Paradoxes
Book Details
Format
Paperback / Softback
ISBN-10
1032203048
ISBN-13
9781032203041
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 30th, 2025
Print length
92 Pages
Weight
146 grams
Dimensions
13.70 x 21.70 x 0.80 cms
Ksh 3,950.00
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At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today''s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
Get Advertising as a Creative Industry by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
