Advertising as Communication
by
Gillian Dyer
Book Details
Format
Hardback or Cased Book
Book Series
Studies in Culture and Communication
ISBN-10
1138136670
ISBN-13
9781138136670
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 26th, 2015
Print length
248 Pages
Weight
453 grams
Product Classification:
Sales & marketing
Ksh 29,500.00
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As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Get Advertising as Communication by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
