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Advertising Campaign Design

By: Robyn Blakeman (Author)

Manufacture on Demand

Ksh 43,200.00

Format: Hardback or Cased Book

ISBN-13: 9780765625526

Publisher: Taylor & Francis Ltd

Publication Date: Aug 15th, 2011

Dimension: 22.90 x 15.20 x 47.60 cms

Category: Advertising

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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again

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