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Advertising Campaign Design
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Advertising Campaign Design : Just the Essentials

Book Details

Format Paperback / Softback
ISBN-10 0765625539
ISBN-13 9780765625533
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Aug 15th, 2011
Print length 256 Pages
Weight 362 grams
Product Classification: Advertising
Ksh 11,900.00
Werezi Extended Catalogue 0 in stock

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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again
The author''s step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

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