Advertising Campaign Design : Just the Essentials
Book Details
Format
Paperback / Softback
ISBN-10
0765625539
ISBN-13
9780765625533
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 15th, 2011
Print length
256 Pages
Weight
362 grams
Product Classification:
Advertising
Ksh 11,900.00
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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again
The author''s step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
Get Advertising Campaign Design by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.