Advertising Campaign Strategy : A Guide to Marketing Communication Plans
Book Details
Format
Paperback / Softback
ISBN-10
0324322712
ISBN-13
9780324322712
Publisher
Cengage Learning, Inc
Imprint
South-Western College Publishing
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 13th, 2005
Print length
432 Pages
Weight
560 grams
Dimensions
23.70 x 16.30 x 1.70 cms
Product Classification:
Advertising
Ksh 9,800.00
Re-Printing
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
How do you orchestrate the next great advertising campaign? This book shows you step-by-step how to take a great idea through the complete advertising process.
How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you''ll see step-by-step how to take a great idea through the complete advertising process. And because it''s focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you''ll need to succed in the class now and get your project chosen in the future.
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