Advertising Campaign Strategy : A Guide to Marketing Communication Plans
Book Details
Format
Paperback / Softback
ISBN-10
1133434800
ISBN-13
9781133434801
Publisher
Cengage Learning, Inc
Imprint
South-Western College Publishing
Country of Manufacture
US
Country of Publication
GB
Publication Date
Aug 1st, 2014
Print length
432 Pages
Weight
550 grams
Dimensions
23.30 x 16.30 x 1.60 cms
Product Classification:
Advertising
Ksh 14,350.00
Manufactured on Demand
Delivery in 29 days
Delivery Location
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Delivery in 29 days
Secure
Quality
Fast
How do you orchestrate the next advertising campaign? This book includes tips that you can need to succeed in the class and get your project chosen in the future.
How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you''ll see step-by-step how to take a great idea through the complete advertising process. And because it''s focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you''ll need to succeed in the class now and get your project chosen in the future.
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