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Advertising Cultures

By: Sean Nixon (Author)

Manufacture on Demand

Ksh 11,350.00

Format: Paperback or Softback

ISBN-13: 9780761961987

Publisher: SAGE Publications Inc

Publication Date: Feb 27th, 2003

Weight: 314 grams

Dimension: 23.50 x 15.80 x 1.10 cms

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The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.

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