Advertising Cultures
Book Details
Format
Hardback or Cased Book
ISBN-10
1859736734
ISBN-13
9781859736739
Publisher
Taylor & Francis Ltd
Imprint
Berg Publishers
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 1st, 2003
Print length
236 Pages
Weight
453 grams
Product Classification:
Advertising
Ksh 30,950.00
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0 in stock
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Quality
Fast
Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume.
Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume.
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