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Advertising Cultures

By: Timothy de Waal Malefyt (Author) , China) Moeran UK and Zheijiang Gongshan Brian (Universities of Hong Kong at Exeter (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781859736739

Publisher: Taylor & Francis Ltd

Publication Date: Jun 1st, 2003

Dimension: 23.40 x 15.60 x 92.00 cms

Category: Advertising

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Delivery by 29 November when you order within the next 1 days 13 hours 23 minutes 29 seconds

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Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume.

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