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Advertising Exposure, Memory and Choice

By: Andrew A. Mitchell (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780805806854

Publisher: Taylor & Francis Inc

Publication Date: Jun 1st, 1993

Dimension: 22.90 x 15.20 x 73.10 cms

Category: Consumerism

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Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, this book focuses on research examining the effects of advertising exposure on consumer information processing and decision making.

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