Advertising for Account Holders (RLE Marketing)
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Library Editions: Marketing
ISBN-10
1138787035
ISBN-13
9781138787032
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 22nd, 2014
Print length
198 Pages
Weight
362 grams
Product Classification:
Advertising
Ksh 20,050.00
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The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within.
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
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