Advertising, Gender and Society : A Psychological Perspective
Book Details
Format
Paperback / Softback
ISBN-10
1138501379
ISBN-13
9781138501379
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 4th, 2019
Print length
212 Pages
Weight
346 grams
Dimensions
15.60 x 23.60 x 1.40 cms
Ksh 9,000.00
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Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.
Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.
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