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Advertising in Modern and Postmodern Times

By: Pamela Odih (Author)

Manufacture on Demand

Ksh 36,950.00

Format: Hardback or Cased Book

ISBN-13: 9780761941903

Publisher: SAGE Publications Inc

Publication Date: Apr 30th, 2007

Dimension: 23.40 x 15.60 x 52.00 cms

Category: Economics, Finance, Business & Management

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How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This book presents an introduction to advertising culture. It: provides a comprehensive discussion of the main theories; and shows you how real adverts work, together with reproductions of advertising images and copy.

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