Advertising in Modern and Postmodern Times
by
Pamela Odih
Book Details
Format
Hardback or Cased Book
ISBN-10
0761941908
ISBN-13
9780761941903
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 30th, 2007
Print length
232 Pages
Weight
520 grams
Product Classification:
Economics, finance, business & managementAdvertising
Ksh 35,650.00
Manufactured on Demand
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How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This book presents an introduction to advertising culture. It: provides a comprehensive discussion of the main theories; and shows you how real adverts work, together with reproductions of advertising images and copy.
How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture.
Advertising in Modern and Postmodern Times:
- provides a comprehensive discussion of the main theories
- shows you how real adverts work, together with reproductions of advertising images and copy
- demonstrates how advertising constructs subjects
- provides an instructive historical overview of advertising
- explores the relationship between advertising and industrial capitalism.
Get Advertising in Modern and Postmodern Times by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Inc and it has pages.
