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Advertising in New Formats and Media

By: Belgium) Pelsmacker Patrick (University of Antwerp (Author)

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Format: Hardback or Cased Book

ISBN-13: 9781785603136

Publisher: Emerald Publishing Limited

Publication Date: Apr 6th, 2016

Weight: 734 grams

Dimension: 16.20 x 23.70 x 2.80 cms

Category: Sales & marketing management

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The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice.

Get Advertising in New Formats and Media by Patrick (University of Antwerp, Belgium) Pelsmacker at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Emerald Publishing Limited and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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