Advertising in New Formats and Media : Current Research and Implications for Marketers
Book Details
Format
Hardback or Cased Book
ISBN-10
1785603132
ISBN-13
9781785603136
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 6th, 2016
Print length
432 Pages
Weight
734 grams
Dimensions
16.20 x 23.70 x 2.80 cms
Product Classification:
Sales & marketing managementAdvertisingAdvertising industry
Ksh 17,300.00
Manufactured on Demand
Delivery in 29 days
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Secure
Quality
Fast
The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice.
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