Advertising in the Age of Persuasion : Building Brand America 1941–1961
by
D. Spring
Book Details
Format
Paperback / Softback
ISBN-10
1137347171
ISBN-13
9781137347176
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 20th, 2015
Print length
235 Pages
Weight
312 grams
Dimensions
21.70 x 14.40 x 1.40 cms
Ksh 8,100.00
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Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise.
In the 1940s and 1950s, American advertisers began an unprecedented collaboration with corporations, media, the government, and organized religion. Their goal was nothing less than an American-led global consumer order, supported by advertising-based media
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