Advertising in the Digital Age : Theories and Practices
Book Details
Format
Hardback or Cased Book
ISBN-10
1529601983
ISBN-13
9781529601985
Publisher
Sage Publications Ltd
Imprint
Sage Publications Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 22nd, 2024
Print length
304 Pages
Weight
670 grams
Product Classification:
Advertising & societyAdvertising
Ksh 23,050.00
Manufactured on Demand
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A cutting-edge exploration of advertising theory and practice in the context of today’s digital media environment, built around the BA in Advertising at the London College of Communication.
Advertising is everywhere.
Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google.
What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically.
So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.
Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google.
What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically.
So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.
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