Advertising International : The Privatisation of Public Space
Book Details
Format
Paperback / Softback
Book Series
Comedia
ISBN-10
0415050642
ISBN-13
9780415050647
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 17th, 1991
Print length
256 Pages
Weight
384 grams
Dimensions
15.20 x 23.50 x 1.50 cms
Product Classification:
AdvertisingAdvertising industry
Ksh 5,800.00
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A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
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