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Advertising International

By: Armand Mattelart (Author)

Manufacture on Demand

Ksh 6,750.00

Format: Paperback or Softback

ISBN-13: 9780415050647

Publisher: Taylor & Francis Ltd

Publication Date: Oct 17th, 1991

Weight: 384 grams

Dimension: 15.20 x 23.50 x 1.50 cms

Category: Advertising

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Delivery by 22 November when you order within the next 0 days 6 hours 28 minutes 48 seconds

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A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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