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Advertising International

By: Armand Mattelart (Author)

Manufacture on Demand

Ksh 22,950.00

Format: Hardback or Cased Book

ISBN-13: 9781138178946

Publisher: Taylor & Francis Ltd

Publication Date: Jan 27th, 2017

Dimension: 23.40 x 15.60 x 45.30 cms

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A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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