Advertising International : The Privatisation of Public Space
Book Details
Format
Hardback or Cased Book
Book Series
Comedia
ISBN-10
1138178942
ISBN-13
9781138178946
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 27th, 2017
Print length
260 Pages
Weight
453 grams
Product Classification:
Media studies
Ksh 18,700.00
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A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
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