Advertising Language : A Pragmatic Approach to Advertisements in Britain and Japan
by
Keiko Tanaka
Book Details
Format
Paperback / Softback
ISBN-10
0415198356
ISBN-13
9780415198356
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 21st, 1999
Print length
168 Pages
Weight
214 grams
Dimensions
21.70 x 13.80 x 1.40 cms
Product Classification:
Usage & grammar guidesCultural studiesMedia studiesAdvertising
Ksh 10,200.00
Werezi Extended Catalogue
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience. Contrasting British and Japanese advertising styles it reveals penetrating insights into these two cultures.
Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.
Get Advertising Language by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
